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New polling also shows respondents were slightly more likely to have met their partner, spouse or the person they most recently dated through a dating app or service than they were in 2018. 

Thirteen percent of all adults said they have met a partner online as of this year, compared with 10 percent three years ago, according to a Morning Consult survey conducted Jan. 18-20, 2018. That increase is within the margin of error for the group.

Gen Z and millennial respondents said they’re more likely to have met a partner online or via app than older peers.

“In my opinion, this is the case because the group was collectively born and raised with internet access -- one of the first generations in this unique position,” said Maria Sullivan, vice president and dating expert at global dating platform Dating.com, in an email to Morning Consult. “It’s a far more familiar concept to them as they’re already much more savvy to social interaction online.”

Amid the pandemic, dating app usage has shot up by double digits, according to Morning Consult trend data. Early in the lockdown era in the United States, 53 percent of adults who used dating platforms said they were doing so more often. As of the February survey, that share increased to 71 percent. 

Dating services are seeing this trend reflected in their user activity. Bumble, for instance, which became a public company on Thursday, said it saw significant increases in messages, calls and video chats in March, and is expecting activity to stay steady or ramp up this Valentine’s Day.

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